Shopify Integration

Connect your Shopify store to sync customers, orders, and products

The Shopify integration connects your store to RevBridge AI, enabling personalized marketing based on real customer behavior and purchase history.

What Gets Synced

Data	Description	Use In RevBridge
Customers	Contact info, tags, notes	People profiles, segmentation
Orders	Transactions, items, status	Revenue tracking, RFM analysis
Products	Catalog, variants, prices	Recommendations, campaigns
Abandoned Checkouts	Incomplete carts	Recovery campaigns

Connecting Shopify

Prerequisites

• Shopify store with admin access
• Store on Shopify Basic plan or higher
• RevBridge AI account

Connection Steps

1. Navigate to Integrations

   Go to Data → Integrations from the sidebar

2. Click Connect Shopify

   Find Shopify in the integration list and click Connect

3. Enter Store Name

   Enter your Shopify store subdomain

   • Example: For mystore.myshopify.com, enter mystore
4. Authorize Access

   You’ll be redirected to Shopify

   • Log in if needed
   • Review the permissions requested
   • Click Install app
5. Initial Sync

   RevBridge begins importing your data

   • This may take several minutes depending on store size
   • You can navigate away; sync continues in background

After connecting, verify the integration shows Connected status and customer count appears in your Data Overview.

Permissions Requested

RevBridge AI requests the following Shopify scopes:

Scope	Purpose
read_customers	Import customer profiles
read_orders	Import order history
read_products	Import product catalog
read_checkouts	Import abandoned carts

RevBridge AI only requests read access. We never modify your Shopify data.

Data Mapping

Customer Data

Shopify Field	RevBridge Field
Email	email
First Name	first_name
Last Name	last_name
Phone	phone
Tags	tags
Created At	created_at
Orders Count	purchase_count
Total Spent	total_revenue

Order Data

Shopify Field	RevBridge Field
Order Number	order_id
Created At	order_date
Total Price	order_total
Line Items	order_items
Fulfillment Status	fulfillment_status
Financial Status	payment_status

Product Data

Shopify Field	RevBridge Field
Title	product_name
Handle	product_slug
Vendor	brand
Product Type	category
Variants	variants
Price	price
Images	images

Sync Behavior

Initial Sync

When first connected:

• All historical customers are imported
• Order history is imported (configurable date range)
• Complete product catalog is synced
• Active abandoned checkouts are imported

Incremental Sync

After initial sync:

• New customers sync automatically
• New orders sync automatically
• Product changes sync automatically
• Abandoned checkouts update regularly

Sync Schedule

Data Type	Default Frequency
Customers	Every 6 hours
Orders	Every 6 hours
Products	Every 6 hours
Abandoned Carts	Every 6 hours

For high-volume stores, contact support about real-time webhook integration for immediate updates.

Using Shopify Data

Segmentation

Create audiences based on Shopify data:

Segment Example	Criteria
First-Time Buyers	purchase_count = 1
Repeat Customers	purchase_count > 1
High-Value	total_revenue > $500
Cart Abandoners	has abandoned_checkout in last 7 days
Lapsed Customers	last_order_date > 60 days ago

Campaigns

Shopify data enables powerful campaign triggers:

Trigger	Campaign Type
Abandoned checkout	Cart recovery
First order	Welcome sequence
Repeat purchase	Loyalty rewards
No purchase in 60 days	Win-back
Product view, no purchase	Browse abandonment

Personalization

Use Shopify data in templates:

Hi {{first_name}},

We noticed you left {{cart_items}} in your cart.
Complete your purchase of {{cart_total}} today!

Abandoned Cart Recovery

How It Works

1. Customer adds items to cart
2. Customer leaves without purchasing
3. Checkout data syncs to RevBridge AI
4. Customer enters abandoned cart audience
5. Recovery campaign sends automatically

Recovery Timeline

Recommended email sequence:

Email	Timing	Focus
1	1 hour	Reminder
2	24 hours	Social proof
3	72 hours	Discount offer

AI Campaigns can optimize this sequence automatically, testing different timings and messages.

Troubleshooting

Integration Won’t Connect

1. Verify you’re logged into Shopify as admin
2. Check your store subdomain is correct
3. Ensure you’re on Shopify Basic or higher
4. Try in incognito/private browsing mode

Missing Customer Data

1. Customer may have opted out of marketing
2. Check if customer exists in Shopify
3. Wait for next sync cycle
4. Verify no sync errors in integration status

Abandoned Carts Not Syncing

1. Only abandoned checkouts with email addresses sync
2. Guest checkouts may not have email until later
3. Check if cart abandonment is recent
4. Verify checkout was actually abandoned (no order placed)

Sync Errors

Common error causes:

• API rate limits (usually resolves automatically)
• Permission changes (reauthorize the integration)
• Shopify outage (check Shopify status page)
• Token expiration (reconnect integration)

Disconnecting

To disconnect the Shopify integration:

1. Go to Integrations

   Navigate to Data → Integrations

2. Click Disconnect

   Find Shopify and click Disconnect

3. Confirm

   Confirm you want to disconnect

Disconnecting stops data sync but does not delete existing data in RevBridge AI. Customer profiles remain for continuity.

Best Practices

Clean Data

• Maintain accurate customer emails in Shopify
• Use consistent tags for segmentation
• Keep product catalog organized

Leverage Tags

Use Shopify customer tags to create segments:

• VIP customers
• Wholesale buyers
• Influencers
• At-risk customers

Product Data

Keep product data complete:

• High-quality images
• Accurate pricing
• Proper categorization
• SEO-friendly titles

This data improves recommendation quality and campaign personalization.