Audiences

Create targeted customer segments for personalized campaigns

Audiences (also called Segments) let you group customers based on shared characteristics. They’re the foundation of targeted, personalized marketing in RevBridge AI.

Overview

Access Audiences from Definitions → Audiences in the sidebar. Here you can:

• View all existing audiences
• Create new audiences
• Edit audience definitions
• See audience sizes

Creating Audiences

Click Create Audience to start the audience builder. You’ll choose from three creation methods:

Manual Rules

Define audiences using conditions on customer attributes and behavior.

1. Name Your Audience

   Give your audience a descriptive name (e.g., “High-Value Customers”, “Cart Abandoners”)

2. Add Conditions

   Build rules using the visual condition builder

3. Preview Size

   See how many customers match your criteria

4. Save

   Save the audience definition

Condition Types

Type	Description	Example
Property	Based on customer attributes	Total Revenue > $500
Event	Based on customer actions	Has "purchase" event in last 30 days
Segment	Based on other segments	Is in "Newsletter Subscribers"

Operators

Operator	Use With	Example
equals	Text, numbers	Country equals "USA"
does not equal	Text, numbers	Status does not equal "unsubscribed"
greater than	Numbers	Purchase count greater than 3
less than	Numbers	Days since last purchase less than 30
contains	Text	Email contains "@gmail"
is set	Any	Phone is set
is not set	Any	Birthday is not set

Combining Conditions

Use AND and OR logic to create complex rules:

(Total Revenue > $500 AND Purchase Count > 3)
OR
(VIP Tag = true)

CSV Import

Upload a list of customer emails to create a static audience.

1. Prepare CSV

   Create a CSV with a column containing customer emails

2. Upload File

   Drag and drop or click to upload

3. Map Email Column

   Select which column contains the email addresses

4. Name and Save

   Give the audience a name and save

CSV audiences are static—they don’t update automatically. To add new customers, re-upload the CSV.

Shopify Integration

Create audiences based on Shopify data:

• Shopify Customer Segments: Import existing Shopify segments
• Shopify Events: Build rules using Shopify-specific events
  • Customers who abandoned checkout
  • Customers with specific order tags
  • Customers who bought specific products

Audience Types

Dynamic Audiences

Audiences created with rules are dynamic:

• Membership updates automatically as customer data changes
• A customer enters the audience when they meet the criteria
• A customer exits when they no longer meet the criteria

Static Audiences

Audiences created from CSV imports are static:

• Membership is fixed at the time of creation
• Customers don’t automatically enter or exit
• Must be re-uploaded to update membership

Viewing Audiences

The audience list shows:

Column	Description
Name	Audience name
Type	Dynamic or Static
Size	Current customer count
Created	Creation date
Last Updated	When the definition last changed

Click on an audience to see:

• Full definition (rules or import details)
• Customer list
• Campaigns using this audience

Editing Audiences

To modify an audience:

1. Click on the audience name
2. Click Edit
3. Modify the rules or settings
4. Save changes

Editing a dynamic audience immediately affects its membership. Customers may enter or exit based on the new rules.

Common Audience Examples

E-commerce Audiences

Audience	Definition
Cart Abandoners	Has “cart_abandon” event in last 7 days AND no “purchase” event in last 7 days
First-Time Buyers	Purchase count equals 1
Repeat Customers	Purchase count greater than 1
High-Value	Total revenue greater than $500
At-Risk	Days since last purchase greater than 60 AND Total revenue greater than $100
Browse Abandoners	Has “product_view” event in last 3 days AND no “purchase” event in last 3 days

Engagement Audiences

Audience	Definition
Engaged Subscribers	Email open count in last 30 days greater than 2
Inactive	Days since last event greater than 90
New Customers	Created date in last 30 days

Using Audiences

Audiences can be used throughout RevBridge AI:

In Campaigns

Select an audience when creating a campaign to target those specific customers.

In Analytics

Filter reports by audience to understand segment-specific performance.

As Building Blocks

Use audiences as conditions in other audience definitions for complex targeting.

Best Practices

Keep Audiences Focused

Create audiences around specific behaviors or characteristics:

• ✅ “Abandoned Cart Last 7 Days”
• ❌ “People We Should Email”

Name Descriptively

Use clear, descriptive names that explain who’s in the audience:

• ✅ “High-Value Repeat Customers (>$500, 3+ orders)”
• ❌ “Segment 1”

Review Size Regularly

Monitor audience sizes:

• Shrinking audiences may indicate a problem with your rules
• Growing audiences may need subdivision for better targeting

Avoid Over-Segmentation

Too many small audiences can complicate campaign management. Start broad and refine as needed.

The AI Campaign MAB algorithm optimizes across your entire audience. You don’t need to create micro-segments for testing—the AI handles personalization at the individual level.